At the start of the Scream 4 trailer was the phone ringing which is an iconic sound for the series of films that was previous to this one. It then went into some soft creepy music which sounded like it was played on a piano. Throughout the whole trailer most of the music is diegetic and used from the actual clips or a clip previous to the one playing, for example the news reader. When the action starts to heat up then the music becomes more dramatic and tense but still doesn't over power and out weigh the actually noise in the trailer.
We also realized we would need some specific sound effects going on in the trailer such as screams, creaking doors and creepy voices. We researched some different sound effects that we could replicate and put into our trailer:
http://www.youtube.com/watch?v=ZmVlq0LjcOM
http://www.youtube.com/watch?v=wwNAwkulMF0&feature=related
http://www.youtube.com/watch?v=bQQjpf2mKzE&feature=related
http://www.youtube.com/watch?v=TUWi9ytJhDc&feature=related
http://www.youtube.com/watch?v=5SDMVjo7cO0&feature=related
http://www.youtube.com/watch?v=xAoFCOWl9mk&feature=related
http://www.youtube.com/watch?v=8Y0Ccww3FOQ&feature=related
We decided to use the last one because it connects with the voice of Olivia and the target audience prefered it with the trailer than the others.
FIRST DRAFT OF TRAILER AND FEEDBACK
Abstract
A supernatural trailer about a young girls dream to be loved by her
parents, soon to have it made true by her lost Aunt. The Aunt then starts to
haunt the child and befriend her, but there is a hidden motive. With the child
now possessed, the Aunt draws the child’s parents and brother to her home and
uses the child to murder them. She then persuades the child to join her in the
afterlife but will she succeed?
Synopsis
Endora Herman is in her late twenties when she falls pregnant, her
husband Alex is overjoyed. 6 months in she goes into premature labour,
unfortunately there are more complications and the doctors can’t save either,
mother and child. Alex is distraught and moves abroad to try and move on with
his life.
Nine years on, Endora’s Sister Lily is living with her husband, son and
daughter Olivia. Lily became distracted by the visions that she was getting
from her dead sister because she knew that she wasn’t bringing her daughter up
correctly. When Olivia reached nine years old she felt so unloved and alone
that she was putting up with everything in her life as if it were normal.
Endora took this as an opportunity and began to become visible to Olivia.
Slowly at first so she didn’t frighten her, Olivia slowly grew fond of her
ghostly friend and began to realise that she was the only one who could see
her. Their friendship grew and Olivia began to trust Endora. This was Endora’s
plan all along; she wanted revenge on her sister for not taking care of her
only daughter when Endora never had a chance.
When Olivia finally trusted Endora completely, Endora begins to possess
Olivia and manages to control her enough to lure Lily, her husband and son to
her abandoned home in the middle of the forest. She then is so powerful in
Olivia’s body that she gets her too torture and kill them.
Olivia slowly breaks free from Endora and begins to feel lonely. She
sits alone in Endora’s house with her parents and brothers bodies crying to
herself. Endora is still there for her but Olivia doesn’t understand that
Endora was the one who has done it. Endora then puts the idea of Olivia joining
her in the afterlife and becoming her child so that they can both be happy
again.
Olivia begins to be persuaded to do this and Endora begins to get stuff
to make the plan come to life. She carries a chair into the room where Olivia’s
family lie dead and hangs a noose from the ceiling. Olivia comes in and Endora
tells her to stand on the chair and put the noose around her neck. Olivia does
as she is told and then Endora pulls the chair out from under her feet.
The final scene is the funeral of Olivia Frost and you see the headstone
that reads “Forever in our minds” and then as the people slowly leave flowers
and walk away the audience sees the ground move under the headstone and then an
arm comes out of the ground.
Subjects & Themes
The film/trailer touches on themes including horror, love, abuse,
psychological and fears relating to the afterlife. The idea stems from the
fears of a mother losing a child and how angry she must feel to a mother who
mistreats a child. This is a fear that can relate to all the females in the
audience because this is something that every woman fears, losing a child.
Visual Style & Structure
The film will be shot in widescreen cinematic view (16:9). It will be
cut between combinations of crisp, smooth, transverse tracking shots, various
close ups in shallow focus as well as blurred fast shots that would represent
the violent scenes.
In each scene the lighting will be crucial so that the atmosphere that
the audience feels is perfect. The trailer will be all about building up
tension and suspense to try and persuade the audience to go watch the full
film. The beginning will have a slow cutting pace but as the trailer goes on
the pace will quicken along with the music.
The trailer shifts through time because of the different scenes within
in. The trailer will last a maximum of 2minutes 30seconds. The visual style of
the trailer is influenced by Tim Burton in the way that his directing is so
dark.
Sound Design
The sound in the trailer will be both diegetic and non-diegetic. There
will be a sound track that will create an atmosphere and entice the audience.
The dialog in the trailer will be enhanced and styled. The sound effects of the
surrounding scene will enhance the atmosphere. Sound levels will increase
significantly or drop out completely at various points throughout the trailer.
Audience
This trailer is aimed
at a large wide audience. This is a perfect trailer for people who enjoy horror
movies and the trill of them. There is a twist that isn’t revealed in the
trailer but will be in the film, you get hints within the trailer which then
persuades the audience to go and watch the film to find out what they are
missing. This trailer will be shown on the big screen in a cinema where the
film will potential be shown.
Vladamir Propp developed a character theory in 1969 that within all
kinds of media there were 7 primary character types. These were:
1. The Villian (fights against the Hero)
2. The donor (helps the Hero in some kind of way)
3. The helper (helps the Hero in their quest)
4. The princess (the person that the hero takes a fancy too, or goes
after during the narrative)
5. Her Father
6. The dispatcher (the character that makes the lack known and sends the
hero off)
7. The hero/victim/seeker hero, reacts to the donor and weds the
princess.
Propp came up with these types after analysing 100 tales, most of which
he read included these 7 character types. Although these types are still in
popular use, especially among the fairytale genre, only a few tend to survive
into modern horror films. I have shown some horror character to see which of
Propp's characters have been used in Scream:
Scream (1996)
Neve Campbell as Sidney Prescott: Victim/Hero?
Courteney Cox as Gale Weathers: The dispatcher?
David Arquette as Deputy Dewey: The helper?
Skeet Ulrich as Billy Loomis: Villain?
Matthew Lillard: Villain?
When a new film that
is coming up to it's release date, multiple actions of advertisement methods
will take place. Here are some that could be included:
> Trailers
A trailer is an advertisement for a feature film that will be exhibited in the future at a cinema on whose screen they are shown before a movie of a similar genre/age range.
> Social Networking Sites
This is an online service or site that focuses on building friendships between people worldwide that have the same interests. One of the major benefits of advertising on these pages are that the site can use statistics to work out which users would be appropriate for the advertisement.
> Critical reviews
An evaluation of the film that is about to be released.
> Websites
A website is a form of promotion that uses the internet and web for the purpose of delivering market messages to attract customers and give them better knowledge of information for the film.
> Billboards
These sorts of advertisements usually show large, distinctive visuals that don't give too much information. This entices the audience when they glance at them to research it more when they get home. They are located on main roads and are constantly consumed by the public.
> Posters
The industry quickly discovered that brightly coloured posters were an easy way to sell their movie and now posters are produced for most major films, and collecting them is now a major hobby.
>Magazines
Publications of interviews or posters are usually placed in magazines where the audience will like the film. This broadens the movie's target audience and gain more customers.
> Interviews
An interview would be recorded for a magazine, tv show, website, etc. that aims questions that the audience would like to know about the up and coming film and the cast and crew.
> Pop-up ads
This is a form of online advertising on the internet that is intended to attract web traffic or capture email addresses.
> Trailers
A trailer is an advertisement for a feature film that will be exhibited in the future at a cinema on whose screen they are shown before a movie of a similar genre/age range.
> Social Networking Sites
This is an online service or site that focuses on building friendships between people worldwide that have the same interests. One of the major benefits of advertising on these pages are that the site can use statistics to work out which users would be appropriate for the advertisement.
> Critical reviews
An evaluation of the film that is about to be released.
> Websites
A website is a form of promotion that uses the internet and web for the purpose of delivering market messages to attract customers and give them better knowledge of information for the film.
> Billboards
These sorts of advertisements usually show large, distinctive visuals that don't give too much information. This entices the audience when they glance at them to research it more when they get home. They are located on main roads and are constantly consumed by the public.
> Posters
The industry quickly discovered that brightly coloured posters were an easy way to sell their movie and now posters are produced for most major films, and collecting them is now a major hobby.
>Magazines
Publications of interviews or posters are usually placed in magazines where the audience will like the film. This broadens the movie's target audience and gain more customers.
> Interviews
An interview would be recorded for a magazine, tv show, website, etc. that aims questions that the audience would like to know about the up and coming film and the cast and crew.
> Pop-up ads
This is a form of online advertising on the internet that is intended to attract web traffic or capture email addresses.
- Some of the edits could be smoother and more flowing.
- I like the music but you need to add more sound effects and make sure the music changes to create more tension in the jumpy bits.
- Have more variety with shot types and angles.
- Try the editing in more detail.
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